Electrotherm TMT

Re-branding and Identity Design

Electrotherm TMT or ET TMT is a leading TMT brand in Gujarat that manufactures quality TMT steel bars since 2004.

As part of being up to date with the contemporary space in the market, the brand wanted to redesign their brand look keeping the core philosophy and business values the same. The re-branding took place along with the brand's new positioning exercise - Build It Right. Both the Red and Black colour blocks represent a horizontal and vertical movement of the steel. The overlapping red strip is designed to give a feel of movement.