Turquoise Lake Advisory

Turquoise Lake Advisory is a management consulting firm with a focus of delivering impact through insights and advisory services. Based in Bangalore, it was founded in 2013. Below is the branding exercise done as my freelance project. A couple of options were executed and presented to the client, of which I am showcasing my favourite one.

The brand name draws its inspiration from Pangong Lake located deep in the Himalayas at a height of approximately 14,000 feet. Surrounded by mountains millions of years old, this lake is in constant change. Its character changes through the day and night. That is what the brand also believes in – Change being the only constant.