Nutty World

Based in Ahmedabad, India, Nutty World is a subsidiary of VNKC Agrocom Pvt. Ltd. - a renowned manufacturer of Roasted Blanched Peanut Kernels, Indian Raw Peanut Kernels and Indian Roasted Groundnut in Shell. Nutty World's "Not Nut" is a rebranding and redesigning exercise of the existing product range in the category of coated peanuts. As the name denotes, Not Nut is not just a nut. It is not what a nut is usually perceived. The packaging design idea also evolved from the same concept - it is not what a package is usually perceived.