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Creative Director
Sintex Plastics
Saving Our Rivers
It all began with a new year calendar and diary. The concept "Save the rivers and ghats of India" leaped into a full-fledged campaign merely because of the scale of the idea. A commissioned professional photographer was selected to shoot the major rivers as well as the ghats on their banks. From a calendar and diary it got extended to print campaign, digital film, outdoor and activation.
Later, the digital film officially got selected in the Toronto Film Festival, Canada, 2018.
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