The Hindu

When the 1st lockdown struck us in 2020, the world was at a loss and struggling to cope. The changes were immense. Eventually, we learnt how to get through lockdowns and even formed interesting new habits during these phases. During this time, The Hindu decided to remind its readers that one must look at the silver lining and stay positive. #KeepTheHabit was a result of this refreshing outlook. We invited readers to share how some of their lockdown habits had stayed on for good.

The Hindu Group won two golds and two silvers at WAN IFRA’s South Asian Digital Media Awards. The Hindu #KeepTheHabit campaign won a gold and silver in Best Native Advertising / Branded Content Campaign and Best in Audience Engagement, respectively.